Uncaged Campaigns, campaigning against vivisection  
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campaign update

The word on the street
The word on the street.
Media coverage has helped raise awareness
Media coverage has helped raise awareness.
Joining the boycott in Dundee
Joining the boycott in Dundee.


Inspired by the Hurtful Essences campaign, compassionate consumers have been spreading the word about Herbal Essences' cruel animal tests - on Herbal Essences' own facebook page! Until all the interactive features were mysteriously removed, visitors to the page could read on the wall and discussion board about the experiments, see photos of the reality of animal testing, and find out more about the campaign from the ‘posted items’.

A statement from Herbal Essences aimed at placating those concerned about animal testing was promptly dissected and rubbished by a number of people, pointing out the documentary evidence for the cruel experiments, and the company's admissions that they do test on animals. Visitors to the page wrote “You guys should be ashamed of yourselves...I will NEVER buy your products again!” and “I Don't Know A Single Person Who DOESN'T Know That P&G Tests On Animals. That’s What You’re Known For!”

Herbal Essences spend millions of pounds on marketing, and saw their facebook page as another tool for engendering brand loyalty and ‘interaction’, but now they know that free speech comes at a price. The facebook revolt showed that the shampoo brand’s reputation is in tatters, and that they have no defence left but censorship.


Before long Herbal Essences removed all interactive features from their facebook page. Not used to being challenged on their animal testing, and aware that millions of their customers would desert them if they knew the truth, they did the only thing they could: pretend nothing ever happened. We have shown that whenever Herbal Essences' animal testing is openly debated, the public are strongly opposed to it, able to see through Herbal Essences' deliberate misinformation.

Although one path has been closed, there are plenty more still open. You can message fans of the shampoo - one replied to a message about the animal experiments with "omg i had know idea! thanks for that advice i will pass it on!" The page of Procter & Gamble - notorious animal testers and Herbal Essences' parent company - has not yet been censored so you can still ask them on the wall why they test on animals (or send polite messages to their fans informing them about P&G's animal testing). We'll be in touch with more activism ideas, but feel free to tell us any you have, or share them on the Hurtful Essences page.

Thanks to everyone who expressed their disgust at Herbal Essences, and keep up the good work! There is a sample letter below, should you wish to contact any Herbal Essences fans to let them know about the cruel experiments carried out for the shampoo:

Sample letter


There is direct evidence of animal testing of an ingredient found in Herbal Essences. Herbal Essences force-fed the chemical to pregnant animals in a test that killed 100 pregnant mothers and their 1,200 baby animals.

This is just the tip of the iceberg as regards painful animal tests for Herbal Essences and other P&G consumer products.

I am asking you to boycott Herbal Essences shampoos to show your opposition to such unnecessary cruelty. Through publicity and loss of income, together we can encourage Herbal Essences to stop testing on animals. Please see www.hurtfulessences.org for more information.

Uncaged Campaigns 26.11.08


Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.