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Uncaged made history last night (15th March 2006) with an audacious publicity coup to launch the 10th year of their Global Boycott Procter & Gamble campaign. The group is protesting against the company's use of animals in toxicity tests for cosmetics, toiletries and household products. P&G's brands include Ariel, Daz, Fairy, Max Factor, Olay, Pantene Pro-V, Herbal Essences, and Head and Shoulders.

'Procter and Gamble Test on Animals' projected onto the 'Angel of the North'

We projected a stark message - 'PROCTER & GAMBLE TEST ON ANIMALS' - in 15ft high letters across the iconic 'Angel of the North' sculpture on Tyneside, where the company's 'Global Business Services Centre' is located. The massive slogan was unmissable for miles around. Antony Gormley has said that he created the Angel to provide a focus for people's hopes and fears and to signify grasping hold of the future, tying in closely with the ideals of this campaign.

For two hours, thousands of people saw our message emblazoned in the sky, and the media flocked to cover the spectacle, raising huge awareness for our compassionate crusade. Our daring stunt has created a huge buzz in Procter & Gamble's own backyard. People turned off the A1 motorway to get a closer look and congratulate us, and many drivers beeped their horns in support. Passing pedestrians also came over to voice support and some fetched their cameras to capture the sensational image for themselves!

Many have tried, but no one has ever had the tenacity to see the idea through and project on to the Angel of the North. Last night, Uncaged took positive, pro-active campaigning literally to new heights.

Although P&G admit that guinea pigs, rabbits, hamsters, ferrets, rats and mice are among the animals used in their 'product safety research', the company is highly secretive about what actually happens to the animals they sacrifice. However, Uncaged has discovered that P&G are pushing for a massive animal testing programme into new, ultra-tiny 'nanoparticles' for use in cosmetics and toiletries. These toxic and lethal tests include inserting a needle into the animals' windpipes, force-feeding huge doses of the material, and rubbing it into raw, damaged skin.

The potential impact of the boycott campaign is highlighted by recent survey by the Co-operative Bank. They found that in 2004, £173 million was spent on humane cosmetics in Britain, and 58% of consumers boycotted companies to whom they objected. Significantly, 80% of the public believe that animal testing for cosmetics is totally unjustified, with 63% opposed to animal testing for other chemicals used in the home.

Dan Lyons, Campaigns Director says:

"The fact is that the vast majority of people are opposed to Procter & Gamble's animal cruelty, so our campaign is pushing at an open door really. In fact, we're providing an important service to the public because many people continue to unwittingly support cruelty by buying P&G products. By raising awareness of this issue we're stopping consumers being deceived and helping them stay true to their principles"

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Uncaged Campaigns 16.03.06


Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.