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News Release

RSPCA hoodwinked over cruel cat & dog pet food experiments


Controversial multinational consumer products company, Procter & Gamble, have run into more trouble on the eve of Crufts Dog Show.

It has emerged that the corporation issued inaccurate animal testing policy statements to the RSPCA during talks prior to a national joint promotion in supermarkets, such as Tesco's.

Procter & Gamble's efforts to mass market IAMS, the pet food company it acquired in September 1999, in the UK were dealt a severe blow when Uncaged Campaigns uncovered documents describing laboratory experiments on 460 cats and dogs supported by The Iams Company. A front page story in the Sunday Express (27 May 2001), based on Uncaged Campaigns' work, publicised the horrific research. Many of the animals endured painful or invasive experiments, which were often lethal. The RSPCA vowed to sever its ties with IAMS when this information emerged.

In a letter responding to Uncaged Campaigns' concerns, dated 22 January 2002, the RSPCA acknowledge that the "allegations" which appeared in the Express "were indeed well-founded", contrary to IAMS denials. The Society goes on to describe the Procter & Gamble policy statement "we do not use cats and dogs in research or testing for non-drug products" as 'deficient'.

Elaborating, an RSPCA spokesperson confirmed:

"Had we been aware of their research we would never have been involved in promoting their products. Once we were aware we stopped."

Dan Lyons, director of Uncaged Campaigns, explains:

"We've been appalled not only by IAMS' cruelty to animals, but also by the misleading spin the company issues to create a smokescreen around it's cruel treatment of animals. At the end of the day they are being undone by their own spin, and it's quite gratifying that the truth is winning this battle. IAMS is now in crisis - Crufts will be very uncomfortable for them indeed."

The campaign to stop IAMS' cruel tests on animals has been given another boost with support from stars such as Joanna Lumley, Annie Lennox and Sean Hughes. The British Hedgehog Preservation Society, the British House Rabbit Association, and Battersea Dogs Home have also promised not to give IAMS a platform in future. Battersea Dogs Home's Director General told Uncaged Campaigns: "I am grateful to you for providing me with the information which you have clearly researched well."

Many other animal welfare, rights, and companion animal organisations have wholeheartedly given their support to our efforts, including recently, Border Collie Rescue. They achieved national prominence as the only organisation allowed to remove dogs from affected farms during Foot & Mouth - www.bordercollierescue.org.

Uncaged Campaigns will be presenting a petition to the Kennel Club at the end of Crufts requesting a ban on IAMS and a firm anti-cruelty policy. The anti-vivisection organisation has been spearheading a global boycott of Procter & Gamble products for over half a decade in protest at the company's animal testing practices, including cosmetic and toiletry testing.

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Uncaged Campaigns 07.03.02


Uncaged 1993-2012: This is the archived website of Uncaged. All information correct at the time of archiving - November 2012.